Conference Sessions “You Can’t Recruit Who You Don’t Reach: Making HTM Visible for the Next Generation”
Objectives
1. Attendees will understand why people, not technology, drive the future of HTM. They’ll learn how mindset, resilience, and purpose play a greater role in advancing HTM than any tool or software upgrade.
2. Attendees will learn practical strategies for increasing HTM visibility to the next generation. They’ll discover how simple, consistent outreach, storytelling, school engagement, and community presence, builds the pipeline and inspires future professionals.
3. Attendees will recognize the unique opportunity HTM has right now to lead and define its future. They’ll walk away knowing how their influence, presence, and willingness to be seen can shape careers, strengthen the workforce, and transform the industry.
Session Abstract
This session explores why the future of Healthcare Technology Management depends more on the mindset and purpose of its people than on the technology they use. Attendees will learn how intentional visibility, storytelling, and consistent outreach can introduce HTM to students who have never heard of the field. Together, we’ll identify how every professional can play a direct role in building the next-generation HTM pipeline by choosing to be seen, engaged, and impactful.
Speaker Profiles
Bryant “B-Hawk” Hawkins Sr. is a 32-year Healthcare Technology Management professional, nonprofit founder, and industry advocate committed to shining a national spotlight on the essential work of HTM. His passion for elevating the field extends beyond hospitals, it reaches classrooms, conferences, and communities across the country. As the founder and CEO of Elevate HTM, he leads a mission-focused organization dedicated to introducing youth to HTM careers and building the next generation of skilled, purpose-driven technicians.
Bryant’s influence is both professional and personal: his son proudly follows in his footsteps as an HTM professional, reinforcing the legacy he continues to build. Through keynote speaking, podcasts, and hands-on outreach, B-Hawk inspires professionals and vendors to recognize their impact, embrace their purpose, and champion an industry that saves lives without ever seeking the spotlight.
